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Who Owns Management of Datafeed Programs?

Image Suzy Sandberg Agencies, datafeed marketing, Digital Marketing General, Online Retail Marketing, Paid Search, PLAs , , , , , ,

structured data land grab by agenciesSince Product Listing Ads (PLAs) were introduced, there has been a land grab between the SEMs and the datafeed companies over ownership.

The back history is that the datafeed providers who fed to the comparison shopping engines (CSEs) also fed to the free Google Product Search program (which subsequently became PLAs). Continue reading →

Adopting a Mobile-First Approach

Image Suzy Sandberg Digital Marketing General

mobile first approach to marketingAs a strategic advisor to brands, I try to provide strategic insights while recognizing and respecting limitations to what brands can and cannot do. 2015 is no different than any other year from a tech development standpoint: the docket is still jam packed with many priorities waiting on deck for implementation.

With my phone and email blowing up this week about Mobilegeddon (Google’s algorithm change giving preference to mobile-friendly sites), I tied to recall how far back the first time I heard Google say that they would eventually give ranking preference to responsive sites. Continue reading →