SEM Best Practices for Voice Search

Best SEM practices for voice searchA look through search query reports reveals more than a few obvious voice search queries.  These searches originate from Siri, Google, or Cortana. When you spot these, they remind me of how someone sounds when speaking to an automated attendant: the communication is abrupt, different, and slightly rude.

The most obvious voice search queries appear with the word “Google” before them, such as “Google steakhouse in Muncie.”  Even without “Google” in the search term, they are still fairly easy to identify.  Continue reading