Dynamic Online Pricing: Maintaining Consistency with the Store

online vs offline pricingOn a recent business trip to Miami, I decided to check out a local fabric store (a hobby of mine).  I live close to NYC, which is where many people – even those who live thousands of miles away – aspire to buy fabric because of the assortment and quality.  In my case, though, I sometimes like to visit stores in other cities that have a strong design aesthetic, and Miami fits that bill for me.

In using Yelp to decide where to go, I came across one store in particular that had many reviews, which is among the criteria I use when assessing a business on Yelp.  Unfortunately, not many were positive.  The negative comments were consistent in that there was a certain complaint that the owner charges prices based on how a person physically looks.  Wealthier-looking people got charged more and vice versa.  This practice incensed this store’s clientele.

There was a recent article in the NY Times that talked about the widening gap among some service providers in terms of giving better amenities and exclusivity to customers who are willing to pay moreContinue reading

Staffing for Digital: More Important Than Ever to Get It Right

Hiring good staff for digital marketing is importantBefore talking about present-day staffing needs in digital, here is a quick look back at the evolution.  For a time, digital marketing was a sexy new career choice.  People in offline businesses were jumping ship to digital.

Now, though, for any company who sells something, digital marketing is a means to an end:  customers need to be followed and serviced in the channel in which they have chosen to interact with the business.  First it was offline, then it was the internet, and now it is shifting quickly to mobile.  People are choosing digital careers because it is where the jobs are.  Continue reading

Same Day Shipping: Google vs. Amazon.

Amazon and Google compete for same-day shippingGoogle’s announcement that they are launching same day shipping is interesting and strategic given the emergence of Amazon as a likely reason for why impressions may be on the decline for some retailers in Google paid search.  This was pronounced in this past 4th Quarter, and it’s most likely due to searchers moving to Amazon and, to a lesser extent, mobile apps to initiate their shopping.

Amazon has been building the infrastructure to offer same day shipping with the goal of eventually making this the norm as a shipping option.  Continue reading