Programmatic display is a growing, thriving performance channel in high demand. Unlike Search which has two core media partners – Google and Bing – with Programmatic there are many potential partners which seemingly provide the same offerings from sources like MediaMath, Turn, Adroit Digital, Quantcast, Rocketfuel, Ad Roll and more.
Knowing how to screen these partners to match to a particular business’ specific needs can yield success. Here are some key attributes to help when considering the best partner match. Continue reading