PLAs

Who Owns Management of Datafeed Programs?

Image Suzy Sandberg Agencies, datafeed marketing, Digital Marketing General, Online Retail Marketing, Paid Search, PLAs , , , , , ,

structured data land grab by agenciesSince Product Listing Ads (PLAs) were introduced, there has been a land grab between the SEMs and the datafeed companies over ownership.

The back history is that the datafeed providers who fed to the comparison shopping engines (CSEs) also fed to the free Google Product Search program (which subsequently became PLAs). Continue reading →

The Role of Non-Brand Text Ads in an Evolving SERP

Suzy Sandberg Digital Marketing General, Holiday Online Retail, Mobile Marketing, Online Retail Marketing, Paid Search , , , , , , , ,

Non-brand paid search text ads are decliningThe Google SERP now presents three types of formats when someone searches for a product:  Organic, PLAs, and Non-Brand Text Ads.  These same three options have existed for a few years, but the PLAs used to be buried below the fold and were called Product Search (and Froogle, a really long time ago).

All search marketers know that visibility drives volume, and with PLAs now showing at the top of the page and non-brand text pushed below the fold, clicks to the image-friendly PLAs have soared; whereas, clicks to non-brand text ads are on the decline.  Continue reading →