New Buyers

Finding New Customers Online (Part 2)

Suzy Sandberg Digital Marketing General, Online Retail Marketing, Paid Search , , , , , , ,

New Customers for Retail BrandsPart 1 of “Finding New Customers” addressed why new customers are important to a brand or retailer.

Part 2 will cover how to find new customers from among the choices of online media programs that are in widespread use.  Note that all of these channels are effective at yielding sales, but some drive more new customers than others.  Here is a rundown:

Comparison Shopping Engines (CSEs):  Consistently one of the top media sources for yielding new customers – often in the 80%+ range.  Continue reading →

Finding New Customers Online (Part 1)

Suzy Sandberg Online Retail Marketing , , , , , ,

New Customers for Retail BrandsExcept for a new brand looking for repeat buyers, most online retailers want new customers.  As a consumer, this can be frustrating since for people wo are loyal to specific brands and/or retailers, they know they are not as valued as a new people are.

New people are offered better deals.  Continue reading →