Part 1 of “Finding New Customers” addressed why new customers are important to a brand or retailer.
Part 2 will cover how to find new customers from among the choices of online media programs that are in widespread use. Note that all of these channels are effective at yielding sales, but some drive more new customers than others. Here is a rundown:
Comparison Shopping Engines (CSEs): Consistently one of the top media sources for yielding new customers – often in the 80%+ range. Continue reading