Marketing Mobile

SEM Best Practices for Voice Search

Suzy Sandberg Digital Marketing General , , ,

Best SEM practices for voice searchA look through search query reports reveals more than a few obvious voice search queries.  These searches originate from Siri, Google, or Cortana. When you spot these, they remind me of how someone sounds when speaking to an automated attendant: the communication is abrupt, different, and slightly rude.

The most obvious voice search queries appear with the word “Google” before them, such as “Google steakhouse in Muncie.”  Even without “Google” in the search term, they are still fairly easy to identify.  Continue reading →

The Role of Non-Brand Text Ads in an Evolving SERP

Suzy Sandberg Digital Marketing General, Holiday Online Retail, Mobile Marketing, Online Retail Marketing, Paid Search , , , , , , , ,

Non-brand paid search text ads are decliningThe Google SERP now presents three types of formats when someone searches for a product:  Organic, PLAs, and Non-Brand Text Ads.  These same three options have existed for a few years, but the PLAs used to be buried below the fold and were called Product Search (and Froogle, a really long time ago).

All search marketers know that visibility drives volume, and with PLAs now showing at the top of the page and non-brand text pushed below the fold, clicks to the image-friendly PLAs have soared; whereas, clicks to non-brand text ads are on the decline.  Continue reading →

10 Holiday Marketing Tips For Mobile

Suzy Sandberg Mobile Marketing , , ,

Mobile Marketing Tips for HolidayThrough the third quarter of 2012, 20% or more of retailers’ traffic and sales are now coming through mobile devices. Shoppers have discovered that smartphones in particular are a good tool to price comparison-shop while in physical stores.

With Black Friday approaching, people will soon be flocking to retail locations, and if the trend for showrooming holds up through the holiday, as it has done all year, it’s probable that traffic and sales from mobile devices will increase beyond 20% in the 4th quarter. Continue reading →