Before talking about present-day staffing needs in digital, here is a quick look back at the evolution. For a time, digital marketing was a sexy new career choice. People in offline businesses were jumping ship to digital.
Now, though, for any company who sells something, digital marketing is a means to an end: customers need to be followed and serviced in the channel in which they have chosen to interact with the business. First it was offline, then it was the internet, and now it is shifting quickly to mobile. People are choosing digital careers because it is where the jobs are. Continue reading