Enhanced Campaigns: What it means for KPIs

Google Enhanced CampaignsWith the July 22nd deadline looming for Google switching their UI over to Enhanced Campaigns, most search marketers are focused on migrating their campaigns over and benchmarking their performance pre and post Enhanced.

From an agency point of view, there are two intense levels of interest.  The search marketers are learning the ins and outs of the UI and doing the physical work necessary to move these campaigns over.  The marketers are watching performance to see how KPIs will be impacted from Enhanced. Continue reading