Black Friday

Holiday 2015 Paid Search Best Practices: Bid Indexing

Suzy Sandberg Digital Marketing General , , , , , ,

Bid indexing will improve paid search performanceNow that it is officially Fall and Holiday is fast approaching, it is time to dot every “I” and cross every “t” to make sure paid search campaigns are in top shape.  A surefire way to improve year-over-year paid search results during the critical six-week period from mid-November through December is to index daily bids based on prior year performance.  There are two reasons why indexing can help.

First is that there is always a crush of new entrants trying to win Holiday impression share on key terms.  Continue reading →

Beacons: Strong Offers will Drive Adoption

Suzy Sandberg Holiday Online Retail, Mobile Marketing, Online Retail Marketing , , , , ,

Beacons are coming for mobile marketingThere is much talk about beacons this holiday as another big department store, Lord & Taylor, officially announced that beacons will be rolled out in their retail locations in time for Holiday.

These are clearly early days for beacons, and it remains to be seen how effective they will be at driving sales in the fourth quarter.  The beacons enable offers to be pushed to shoppers while in the store. Continue reading →

10 Holiday Marketing Tips For Mobile

Suzy Sandberg Mobile Marketing , , ,

Mobile Marketing Tips for HolidayThrough the third quarter of 2012, 20% or more of retailers’ traffic and sales are now coming through mobile devices. Shoppers have discovered that smartphones in particular are a good tool to price comparison-shop while in physical stores.

With Black Friday approaching, people will soon be flocking to retail locations, and if the trend for showrooming holds up through the holiday, as it has done all year, it’s probable that traffic and sales from mobile devices will increase beyond 20% in the 4th quarter. Continue reading →