Social Media

Oscars Coverage – Samsung is Killing It

Suzy Sandberg Digital Marketing General, Social Media

oscarsThe Oscars haven’t started yet – Countdown to the Red Carpet is on right now – but I am impressed, so far, with Samsung for lining up key personalities to promote their new products at the event.

Casey Neistat has been vlogging for the past few days on attending the Oscars on behalf of Samsung.  None of us have seen his actual Oscar coverage yet, but he has been promoting the new products they supplied him with to cover the event leading up to today.

When asked who Guliana Rancic was wearing (they meant her gown and jewels!), she gave a shout out to Samsung for her smartwatch that she says can do just about anything.

Bravo Samsung for lining up these influencers.  Each reaches a completely different audience.  As such, this is a really great example of influencer marketing.

The State of Social Media Marketing in 2014

Suzy Sandberg Social Display, Social Media

The State of Social MediaI have read a couple of blog posts the past week alluding to a “social media bubble.” For the past couple of years, social media was the focus of pretty much every conference I attended.  The conversation mostly centered around the value of social media in terms of its ability to drive ROI.

The most memorable comment I can recall was at an eTail West session in which the speaker said “how do you measure the ROI of a bathroom in a store?”  It never really got much clearer than that over the years in terms of how social media could be cleanly linked to an acceptable ROI result.   Continue reading →