Social Display

The State of Social Media Marketing in 2014

Suzy Sandberg Social Display, Social Media

The State of Social MediaI have read a couple of blog posts the past week alluding to a “social media bubble.” For the past couple of years, social media was the focus of pretty much every conference I attended.  The conversation mostly centered around the value of social media in terms of its ability to drive ROI.

The most memorable comment I can recall was at an eTail West session in which the speaker said “how do you measure the ROI of a bathroom in a store?”  It never really got much clearer than that over the years in terms of how social media could be cleanly linked to an acceptable ROI result.   Continue reading →

Real-Time Marketing: How to Leverage a Sudden Surge in Impressions

Suzy Sandberg Back to School Marketing, Digital Marketing General, Holiday Online Retail, Online Retail Marketing, Paid Search, Social Display , , , , , , , , ,

Real time marketing leverages a surge in impressionsOne of the hottest trends in digital right now is real-time marketing.   The goal of real-time marketing is to leverage an abberationally high level of impressions in order to yield sales.

We are in the midst of one of those moments in which back-to-school searches and social impressions are at their peak for the year.  By now, most retailers for whom back to school matters have already built strategies and are executing against them in an attempt to win the highest impression share possible on key terms.  Other important retail events that drive huge impression volume throughout the year are Continue reading →