The truth is that I am conflicted about being pained. In my personal life — and I know this is true for many of my industry colleagues — I buy many things from Amazon.
In my professional (digital marketing) life, though, I prefer to buy from brands direct because I’ve seen Amazon assert itself as a category killer, which is not good for competition and causes lots of angst in the industry. This was a big topic at IRCE15, same as it’s been in prior years. Continue reading