One of the hottest trends in digital right now is real-time marketing. The goal of real-time marketing is to leverage an abberationally high level of impressions in order to yield sales.
We are in the midst of one of those moments in which back-to-school searches and social impressions are at their peak for the year. By now, most retailers for whom back to school matters have already built strategies and are executing against them in an attempt to win the highest impression share possible on key terms. Other important retail events that drive huge impression volume throughout the year are Continue reading