The Oscars haven’t started yet – Countdown to the Red Carpet is on right now – but I am impressed, so far, with Samsung for lining up key personalities to promote their new products at the event.
Casey Neistat has been vlogging for the past few days on attending the Oscars on behalf of Samsung. None of us have seen his actual Oscar coverage yet, but he has been promoting the new products they supplied him with to cover the event leading up to today.
When asked who Guliana Rancic was wearing (they meant her gown and jewels!), she gave a shout out to Samsung for her smartwatch that she says can do just about anything.
Bravo Samsung for lining up these influencers. Each reaches a completely different audience. As such, this is a really great example of influencer marketing.